1 Creative Direction
Determining the big overlaying idea of the project will determine direction of all further processes.
I usually determine the creative direction by brainstorming and asking these questions regarding the specific topic "who?", "what?", "where?" "when?", "why?", "how?"
2 Storyline
Creative Direction determines creation of the storyline. The plot is created to be witty and compelling to the audience.
3 Art Direction
Experiments and different stylistic options will lead towards an Art Direction which complements the project’s overall concept.
4 Sketching
I usually start by sketching with pencil and later finish the artwork with digital tools to make the most out of each medium.
5 Context
The place where illustrations will be exposed determine how they will be adapted.